Sales Tip: Cultivate a professional image

You are a professional, selling professional tools to professional technicians. You need to dress as a professional, too. You'll never pull into a dealership and see all the technicians dressed in a t-shirt and blue jeans. It's important for the shop to project a professional image for their customers, so you too need to be conscious of what message your personal image is sending to your customers. Save the blue jeans and t-shirt for the weekends.

Make sure you're the tool truck everyone looks forward to seeing every week. It's such a compliment to have a new customer jump on the truck and tell you, “All the guys in the shop say you’re the best tool guy in town.” It's up to you to earn the business and respect of your customers every week.